Courses

The foundations of selling: understanding the sales process and how a sale is made, the DNA of sales, the modern buyer and what it takes to be a modern sales professional, planning and preparation, effective sales interactions, pulling not pushing, benefits vs features, building pain and pleasure, using emotion and logic, overcoming objections, asking for the sale, follow-up and your own sales style. Each unit combines a short video with a quick quiz and downloadable resources such as an action plan, a cheat sheet and session notes. Based on UK best practice. Course in English. Permanent access to the course. Trident Academy certificate on completion of all fifteen units.

Modules

1. Understanding the Sales Process5 min
2. How Is a Sale Made?5 min
3. Understanding the DNA of Sales10 min
4. Understanding the Modern-Day Buyer5 min
5. What It Takes to Be a Modern-Day Sales Professional8 min
6. Effective Planning & Preparation for the Sale5 min
7. Effective Sales Interactions5 min
8. Selling Is about Pulling, Not Pushing5 min
9. Understanding Benefits vs Features5 min
10. Building Pain & Pleasure Within the Sales Interaction5 min
11. Using Emotion & Logic to Influence5 min
12. Overcoming Objections5 min
13. How to Ask for the Sale5 min
14. The Importance of Follow-Up6 min
15. What Is Your Sales Style?7 min