Courses

The best candidates have a choice. Before applying, they research the company, read what employees say and compare offers. In this intermediate-level course, you will follow Inês, a recruiter at a fictitious technical services company, as she builds an authentic employer brand and effective digital recruitment. You will define the employee value proposition from real evidence and testimonials, use social media and LinkedIn to attract and approach candidates, with employees as ambassadors and rules of conduct online, publish clear and inclusive digital job adverts on the right job boards, with a simple, mobile-friendly application, and measure results by channel. Finally, you will analyse and improve the candidate experience throughout the process, including response times, video interviews, communication with unsuccessful candidates and the protection of their data. The course is delivered in Portuguese.

What you will learn

• Distinguish the employer brand from the commercial brand and define an organisation's employee value proposition.
• Use social media and LinkedIn to attract candidates, including content, ambassadors and rules of conduct online.
• Search for and approach candidates in a personalised way that respects data protection.
• Write clear and inclusive digital job adverts and choose the right job boards for each profile.
• Measure recruitment results by channel.
• Analyse and improve the candidate experience throughout the recruitment process.

Modules

1. Employee value proposition60 min
2. Social media and LinkedIn58 min
3. Job boards and digital job adverts62 min
4. The candidate experience60 min

Who it is for

Recruiters, HR, communications