Courses

A good decision can fail because it was poorly communicated, a rumour spreads faster than an announcement, and a survey without action leaves people more distrustful than before. In this Level 2 course, you follow Nzinga, internal communications manager at Nova Rota Logística, a fictitious transport and warehousing company where most people work in the field, without email. You will learn the objectives of internal communication (inform, engage, align and listen), downward, upward and horizontal communication, and face-to-face, digital and physical channels, and choose the right channel for each message and audience, including drivers and operators without email, with the decisive role of managers and the cascade kit; draw up an internal communication plan with objectives, segmented audiences, key messages in clear and accessible language, an editorial calendar, owners and measurement of reach and understanding, with a downloadable template; prepare a climate and engagement survey, with good questions, anonymity and confidentiality, short (pulse) or annual surveys and strategies for the response rate, and interpret fictitious results in a spreadsheet; and turn the results into action plans with the teams, with facilitated sessions, few priorities, owners and the logic of ‘you said, we did’. With scenarios with decisions, drag-and-drop activities and a final case study. The course is delivered in Portuguese.

What you will learn

• Choose the right internal communication channels for each message and audience, including workers without email, and support managers in their communication role.
• Draw up an internal communication plan with objectives, audiences, key messages, channels, calendar, owners and indicators of reach and understanding.
• Prepare a climate and engagement survey that protects anonymity and interpret the results by team and over time.
• Turn survey results into action plans with the teams and communicate what has changed.

Modules

1. Internal communication: objectives and channels57 min
2. Planning communication61 min
3. Climate and engagement surveys60 min
4. From results to action plans62 min

Who it is for

HR, communications, managers